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Customer experience has never been a priority for insurance providers. The process of purchasing insurance policies and forgetting about it is standard for most customers. AI can modernize how insurance companies and customers engage with one another. Deep personalization in insurtech is now possible thanks to AI.
Making the process of purchasing an insurance claim a client-centric and digital first experience is critical going forward. Easy customer experience using platforms directly affects revenue growth and profits. Further, using a digital first platform can help insurtech providers collect customer data/insights to further improve their offerings. To support innovation, providers should leverage a way to interact and communicate with customers.
Customers prefer to engage with providers that offer a diverse set of products/services, but level of service is second to none. By implementing new platforms, some important tactics include: leveraging customer data, creating a simple CX, and continually innovating by making it a part of everything the organization does. Innovation should penetrate every process and initiative.
To survive in the market today and engage with their customers properly, insurtech providers need to commit to constant innovation and the ability to pivot quickly. Some examples of engagement include offering customer advice, providing upgrade recommendations or complimentary services, or simply reminding the customer that open communication is possible and easy using the platform. We believe that these offerings not only generate new business but improve value to current clients. These adaptations and implementations are simply critical to the life of your business.