It is necessary to adapt to new frameworks in which digitization governs user behavior, since it involves the transformation of the business, lowers costs, and increases competitiveness.
The transformation of companies translates into the implementation of digitization in a transversal way in 3 phases:
First of all, the agents involved must be aware of the change they are facing. To achieve this, it may be necessary to have third parties to help in the implementation and promotion of the new technologies acquired. For these new technologies, new jobs may be needed, especially in senior positions, specialists in their management.
Execution and measurement of the new features implemented. To achieve this, it is important to resort to the facilities and opportunities that the different Marketing Automation tools give us, which allow us to mechanize many of the procedures. Therefore, more time can be devoted to other areas such as measurement and analysis, which help to anticipate new opportunities or threats for our business.
In this digital transformation process, the combination of all strategies and channels is essential: omnichannel at the service of the company and the user. It is a process in continuous evolution in which alliances with third parties can represent a step forward in this digitization.
Digital transformation should be understood as a revolution and not as a change, although each industry has a different adaptation process. Technological changes will be accompanied by changes in the design of workflows, supports, communication, and the rest of the business areas.
In the context of digital business transformation, business functions, processes, activities, assets, and models are interconnected. Transformation is the ultimate change management challenge. Impacts not only occur on industry structures and strategic positioning but affect all levels of the organization.