Business

April 7, 2021

The phases for digital transformation in companies

Digital transformation should be understood as a revolution and not as a change, here are the 3 phases that you should follow in order to digitally transform.

It is necessary to adapt to new frameworks in which digitization governs user behavior, since it involves the transformation of the business, lowers costs, and increases competitiveness. 

The transformation of companies translates into the implementation of digitization in a transversal way in 3 phases:

digital transformation management

Phase 1: Change management

First of all, the agents involved must be aware of the change they are facing. To achieve this, it may be necessary to have third parties to help in the implementation and promotion of the new technologies acquired. For these new technologies, new jobs may be needed, especially in senior positions, specialists in their management.

digital transformation strategy

Phase 2: Definition of the company's digital transformation strategy

Execution and measurement of the new features implemented. To achieve this, it is important to resort to the facilities and opportunities that the different Marketing Automation tools give us, which allow us to mechanize many of the procedures. Therefore, more time can be devoted to other areas such as measurement and analysis, which help to anticipate new opportunities or threats for our business. 

digital transformation technology integration

Phase 3: Integration of technology in companies and its evolution

In this digital transformation process, the combination of all strategies and channels is essential: omnichannel at the service of the company and the user. It is a process in continuous evolution in which alliances with third parties can represent a step forward in this digitization.

digital transformation

Digital transformation should be understood as a revolution and not as a change, although each industry has a different adaptation process. Technological changes will be accompanied by changes in the design of workflows, supports, communication, and the rest of the business areas.

In the context of digital business transformation, business functions, processes, activities, assets, and models are interconnected. Transformation is the ultimate change management challenge. Impacts not only occur on industry structures and strategic positioning but affect all levels of the organization.

Case Study from Arkusnexus
Erick Tijerina
Erick is passionate about video games and geek stuff, he loves board games, and oh, he is also our Social Media Specialist!
tijerer@arkusnexus.com
RSS feed
Subscribe to our feed
Back to More ContentMore From this Author
HomeServicesAboutBlogNearshore Software DevelopmentContact
Privacy Policy
San Diego:
3065 Beyer Blvd B-2 San Diego, California 92154 +1-619-900-1164

Los Angeles:
530 Technology Drive Suite 100 & 200 Irvine, California CA 92618