An innovative culture consists of developing skills and abilities to generate new products, services, or processes in different areas of society.
The innovative culture is perceived as those transformation and change processes that are implemented in:
Also, how they are applied through the recognition of all the capacities and experiences of the common individual, to link them from their way of thinking.
If the managers think that changing the culture requires a direct impact on the values and beliefs that employees have learned and shared, the task can appear to be difficult and complex. Values and beliefs are part of people, they are in people’s minds, and therefore are difficult to change.
However, top managers, with their daily practice and example, with their behavior, in the way they exercise their responsibility and develop both formal and informal relationships with those around them, they are continually showing what they value and expect from their collaborators.
The values and beliefs that form the culture of the company are largely the results of an accumulation of experiences resulting from a certain way of functioning of the management. This suggests that there is a much easier way to achieve change.
Management can promote a culture conducive to innovation by changing the way it leads and guides its employees.
Essentially this means that the way to define managerial responsibilities, the different management systems, and the way to integrate and coordinate managerial action; recognize people's opinions and contributions to creativity and innovation.
Clayton Christensen (1999), Harvard professor of innovation, reaches a similar conclusion when he states that: "Culture is composed of procedures, or ways of working together and shared criteria for making decisions, used repeatedly successfully over time, which have been adopted as basic assumptions."
The best alternative to create an innovative culture is to implement management practices, progressively involving all levels and with various means, which favor the innovative, entrepreneurial, and creative behavior that is pursued.
Changing the way we lead in each and every one of its aspects:
The mere generation of ideas, if they are not implemented, does not obtain any desired impact and does not constitute innovation; Well, generating more ideas does not make us more innovative.
When the application of a new idea can be carried out without altering the day-to-day, it corresponds more to the field of continuous improvement rather than to innovation.
Both continuous improvement and innovation make a contribution, an impact on the market, or an internal improvement, but what distinguishes innovation from improvement is that the transformation of the innovative idea requires doing something different from what the company has been doing in the past.
Linked to the previous one, innovation requires and is supported by new development, be it some aspect of basic knowledge, or a new process or a management approach, in short, some internal development that complements the new initial idea, innovating today facilitates innovation tomorrow.
There are organizations capable of being systematically more innovative than their competitors, these companies attract attention because they do “different” things.
Do you take on the challenge of implementing an innovative culture in your company? Remember that everything is given by example, and starts from the top; it is a bit of breaking schemes and preconceptions and implementing different actions to achieve different results.