AI applications need to be transparent, above board, and ethical.
AI’s Purpose
The purpose of AI is to improve on and leverage human intelligence to optimize experiences.
Our belief is that AI application should improve lives wherever possible and should not discriminate on who is benefiting.
Data and Transparency
Your data should always belong to you. And the insights associated with your data are a privilege when being applied to AI processes. All AI processes should be transparent and easily communicated. This avoids misunderstanding and exploitation in any form.
All companies need to be open and honest about who is manipulating their AI programs and what was used in the process.
Technology companies must be clear about who trains their AI systems, what data was used in that training and, most importantly, what went into their algorithms’ recommendations.
Fairness
If AI systems are properly implemented they can help humans in decision making. When these systems are leveraged in making critical decisions AI needs to be not only honest but secure, robust and full proof. Keeping consumer privacy and data rights need to be a priority across the entire system.
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