March 4, 2021

The importance of digital app performance

Digital app performance is related to the measurement of results and identifying which dissemination channels are better, most clicked items, among other factors.

Digital performance refers to an app performance compared to performance strategies. To measure the digital app performance, a few factors, such as lead generation, conversion rate, and install rate, can be helpful. For your mobile marketing strategies to be successful, it is essential to monitor your digital app performance. So in this blog, we will talk more about what digital performance is and how important it is.

What is digital app performance?

Digital app performance is related to the measurement of results, identifying, for example, which dissemination channels are better, which campaigns are providing better returns, among other factors. For this reason, the main objective of digital app performance strategies is to mprove the digital presence of the brand so that it attracts more customers.

With digital app performance, you can collect data and understand how best to use it to achieve your application goals. In this way, it is possible to understand the most effective ways to invest in media and creation.

app performance

The importance of digital app performance for mobile

The mobile performance involves creating and automating performance campaigns for applications. This is done through KPIs chosen according to your application strategy. Performance strategies are crucial to understanding ROI and its results, as well as increasing sales and the number of installations.

However, investing in mobile marketing is not enough without being able to measure your results and understand if they are being effective or not. For this reason, you need to have a plan to discover the digital performance of your application.

app performance metrics

Important metrics to track

Knowing the importance of measuring digital performance, you need to know how to do it. Here are some of the top performance indicators that will help you measure this performance more effectively:

Origin of users

More than monitoring the increase in users in your application, it is also interesting to know their origin and what channels took them there. This metric helps you understand where it is most beneficial to invest and where your audience finds your application.

This indicator helps you know which pages are most worth working on and will help you get more leads and sales with less effort. This is because the users most likely to install and convert are already on these channels.


Among the performance indicators, the installation rate of an application certainly has a lot to do with its digital performance, as it represents users who felt sufficiently interested in installing your application.

Also, if when comparing the download rate with that of the installations there is a discrepancy between the numbers, which may mean that there is a problem with the installation for some users. This fault must be rectified immediately.


Another important metric for evaluating digital performance is conversion rate, which can vary by application. For example, there are conversions represented by account creation and conversion through in-app purchases.

It all depends on how it works and what the goals of the application are. Either way, the conversion is an important metric, as it shows whether users would provide personal information and whether they are willing to remain loyal.


The churn rate indicates which users have canceled their service based on the retention rate. By tracking this KPI, you can understand the rate of loss of users. From this, there is the possibility of creating forms and strategies aimed at retaining these users. It is extremely important to understand the actual situation of application performance.


A very important factor is the usability of the application, which involves everything from loading applications, through the ease of understanding, to possible failures.

All this counts a lot for your digital app performance, mainly because users are increasingly demanding and looking for applications that offer the best results. Therefore, tracking loading time and quickly identifying errors is extremely important.

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